Good to Great by Jim CollinsCall Number: 658 COL
ISBN: 0066620996
Publication Date: 2001-10-16
How can good companies, mediocre companies, even bad companies achieve enduring greatness? For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?